Apple could be developing its own brand of wireless
earphones, if a recent trademark application is anything to go by.
For all Apple's efforts in the music industry with iTunes,
Apple Music, and the acquisition of Beast Audio, it still only produces a
fairly mediocre set of wired earphones for
its devices.
However, based on recent trademark filings, that could be
set to change.
MacRumours has
uncovered evidence that Apple is attempting to trademark the 'AirPods' name
around the world. This is telling because the company calls its existing
earphones 'EarPods'.
The filing makes mention of the AirPods in conjunction with
audio accessories, earphones, microphones, wireless communication devices, and
similar types of products.
So what could these AirPod be? Given the similarity of the
name to Apple's EarPods, it would suggest that a wireless set of earphones is
in development at Apple.
Admittedly, these trademark filings weren't actually made by
Apple directly, but by Entertainment in Flight, LLC. This is apparently a
Delaware company housed at the Corporation Trust Centre.
Using such a shell company is a diversionary tactic Apple
has used in the past, and the report is confident from the familiar pattern of
the filings Apple is indeed behind them. It would also suggest that Apple is keen to keep the Beats
brand separate from its own earphone hardware efforts for the foreseeable
future.
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